Company reviews sometimes are underestimated
Keep an eye on what people write about your business
Company reviews sometimes are underestimated. Nowadays almost everyone checks out review websites before going to a restaurant or a hotel, for example. You wouldn’t really choose a hotel if it had several two stars reviews telling how awful the service is. Because of this, as a business owner, you really need to consider the reasons of why reviews are so important.
People rely a lot on reviews
90% of people use the internet to find local businesses and 52% of 18 to 54 year old consumers say they ”always” read reviews from a certain business: more than half of people will search for opinions before using the services from the business in question. And not just from one website / app, but from several of them. Because of this, marketing research is more important than ever – you need to not only offer a good product and / or service, but also to know how to sell it and also how your customer feedback is like.
The negative impact of reviews
Usually people tend to remember more about negative experiences in comparison to positive ones. According to the White House Office of Consumer Affairs, a dissatisfied customer will tell between 9 – 15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people. You or your employees could have a bad day. And as a consequence, one or more clients could suffer with the consequences. As a result, several bad reviews (that do not reflect your company as a whole) could end up in public.
Many companies tend to forget about their own accounts on review websites, so they never reply to those dissatisfied customers. On the other hand, if you or a representative are quick enough to provide that customer with a reply – whether it is a legitimate apology, a gift card or some other perk -, it means that other people will see that you care about these reviews. You care about what your customers think about your business. After all, you depend on these customers. Which leads to another important element: your business needs feedback. Your growth depends on how your customers see your service or product. Small details mentioned in reviews could mean the world for your success – or even failure -. Ultimately, you want to meet your clients’ needs.
Good reviews can take you far away
Good reviews, on the other hand, are another gear piece that will keep your company alive and well: good reviews may influence 88% of potential customers. Besides, 42% of customers are inclined to rely more on recommendations made by family members or friends in comparison to promotions made by the company itself. Good reviews can also be used as testimonials on your website.
Conclusion: go and check your company’s reviews!
In the end, every company, independent on size, needs good reviews on different platforms. Finally Free Productions is still a small company, and still, we made to the top 400 on Clutch. With dedication and desire to make your clients happy and satisfied, you can increase the number of good reviews in different platforms, and make your business a better business.
