If you’re running an online business, your website should load within three seconds or less. Statistics show that forty percent of customers have the incline to wait for at least five seconds before abandoning a website.
A slow-loading website or webpage can lead to a high level of traffic loss. Certain variables can affect the speed of your website. Some of these include excessive use of ads, javascript issues, un-optimized images, poor server performance, code density, too many file requests, and installed plugins. Improving the speed of your website can have a great impact on your website performance and may prevent you from losing prospects or repeat customers.