Domain Refresh: How To Improve Your Website Design

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There are currently over 1.5 billion active websites online. Most business owners understand the value of building an online presence with the help of a great website. If you have started to notice your current website isn’t receiving the traffic or generating the sales leads you expect, it is time to make a few changes. Allowing your website to get old and outdated can make it difficult to grow your customer base. 

Are you looking for effective ways to improve your website design? If so, here are some tips you need to put into action. 

Make Your Website Faster

Making sure new visitors to your website have a positive experience should be one of your main concerns. One of the first things a new website visitor will take notice of when visiting your domain is how fast it loads. Most people have a very short attention span. The longer it takes your website to load, the higher the risk becomes of potential customers leaving. 

If people are leaving your website soon after signing on, you will have a hard time improving the lead generation power your domain has. Speeding up your existing website will require the help of seasoned web design professionals. Coding errors, large image file sizes and hosting issues can cause website loading problems. With the help of an experienced web designer, you can get to the bottom of these problems and speed up your website in no time. 

Guide User Behavior With Great Calls To Action

Providing a great website experience will require the use of well-written content. The main goal you should have when developing content for your website is moving consumers from one stage of your sales funnel to the next. Guiding user behavior is a lot easier if you realize the importance of well-written calls to action. 

A call-to-action should be written with active and persuasive language. When crafted correctly, a call-to-action will motivate a website visitor to take advantage of the offers you have in place. These offers generally include things like free eBooks, tools or white papers. Ideally, you want to gather contact information from visitors in exchange for these offers. With this information, you can create email marketing campaigns to further your online reach. 

Reel In Potential Customers With Prominently Displayed Social Proof

If you want your online business venture to thrive, you need to understand how important social proof is. When attempting to optimize your web design, you need to think about displaying social proof on high-traffic pages. 

Putting things like video testimonials or online reviews on your website can show potential customers how trustworthy your business is. Reaching out to satisfied customers and asking them for positive feedback is the only way to compile lots of social proof to display on your website. 

Are you ready to improve your existing website? If so, the team at Finally Free Productions is here to assist you. With our help, you can make your website more appealing to potential customers.