When developing or redesigning your online commerce systems, user experience is a critical component to success. Thus, understanding your customer and how they engage with your mobile app is vital to your brand and business. To help you get the most out of your mobile app, center your customer engagement strategy around four key stages:
Once you have a mobile app in place, you’ll need to drive customers to it. Several digital marketing tools can be utilized to attract customers to your mobile app. You can offer app-exclusive offers, promote the app on your website, run social media ads especially for the mobile app, and use customer loyalty apps that earn customers points for app-related actions.
Customer retention is the primary goal for your app’s marketing strategy. Incorporate features such as push notifications, a straightforward mobile shopping interface, and in-app messaging on your mobile app to increase your customer retention rate. Reach your customer base with back-in-stock reports for items they may like, and ensure your customer loyalty programs are integrated with your mobile app.
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